The Coca-Cola Company produces and sells nearly 800 beverages and 55 brands in 10 beverage categories in the U.S., most of which are supplied, This includes over 84,000 direct system jobs and 770,000 jobs that are supported across the value chain, meaning the system collectively supports nine additional jobs for every one it directly creates. Business Segment In four geographical areas and two non-geographical areas Coca-Cola operates: The flagship of the company in North America. The market is valued at $215 billion and has a consumption of about 370 million. Latin America has over 650 million consumers covering 39 distinct marketplaces and providing over $72 billion in value. The paper "Coca-Cola's Current and Potential Customers" highlights that the Coca-Cola Company has a well-established distribution channel that effectively. Value Proposition Coke delivers a more holistic approach where by its value proposition is well defined compared to Pepsi its chief competitor. This holistic approach strives at The digital frontier is vast and has many fronts. Our view of digital is one of an integrated ecosystem of platforms that create value across the digital and physical world. Our digital strategy creates value not only for our consumers and customers but across our organization and our system as well. The campaign re-positions the traditional Coca-Cola logo, substituting it by the slogan "Share a Coke", followed by a person's name. To better reach its target audience, Coca-Cola released coke cans and bottles with the 250 most popular names of each country, and printed them out on the labels.. Needless to say, the campaign was on fire, and people became absolutely obsessed with it. Coca-Cola's new product or service must offer a unique solution that meets a specific need of consumers. The company's vast resources and capabilities give it the ability to develop a wide range of products and services that can address the needs of consumers around the world. Coca-Cola has a deep understanding of global consumer trends and tastes. .

what is coca cola value proposition